Helen Rittersporn, PMP of AnchoredScraps.com

Helen Rittersporn, PMP of AnchoredScraps.com

In this episode, Scott Winterroth interviews blogger and certified project management professional Helen Rittersporn of AnchoredScraps.com.  We begin with Helen’s origin story which includes some personal notes into why she started daily blogging in 2015...

Blogging vs Content Marketing

In this episode, I explain how blogging sort of transitioned into content marketing and why not all blogging is considered content marketing and vice versa.  A great instructional episode that is aimed at putting you on the right path to greater content. Links...

What to blog about?

This episode is a short bite sized thought to rather a big question and one I get often.  “What to blog about?” I once had an idea for a sportsman outdoors blog and I explain what happened to that idea in this episode.  I hope this episode will open up...

Ellie O’Brien of Hungry by Nature

This episode is an encore presentation of a podcast interview my business partner, Rebecca Steurer, and I held with food blogger Ellie O’Brien of Hungry by Nature. Ellie recommends to everyone who is thinking about starting a blog to ask themselves what is...
Building a P/V/I strategy for your blog

Building a P/V/I strategy for your blog

In this episode, I share some strategies to consider for building and growing momentum with your blog and to maintain blogging sustainability.  There are three things all bloggers and content marketers need to consider, and they are: How to grow influence Build...

Where should you invest your time.

Where to invest your time when it comes to blogging and content marketing.  In this episode, I break down into 3 parts where to invest your time and how to plot your moves for maximizing your return on investment. Once you can shift your mindset, the reality of your...