Distribution is everything and platforms like Medium and LinkedIn provide a built-in user base of readers for your content. Does posting your content on these paste-and-publish platforms come at a long-term cost? Scott shares his thoughts on if you should invest in a self-hosted WordPress site in 2019/2020 or just give up and use LinkedIn or Medium to post your blog content to promote your online product.
#48 – Should you use Medium or LinkedIn for blog posts or self-host with WordPress?
I have done a lot of research on LinkedIn Pulse articles and have found that many are not indexed by Google. That content is falling on deaf ears for anyone outside of LinkedIn. Test it by grabbing a sentence or two and doing a Google search for those words wrapped in quotation marks. I just tested yours Scott and Google only found them on your blog not LinkedIn. Looking forward to seeing you at the Naperville WordPress event on 1/21 where you will be a speaker.
Great point Bruce! Thanks for sharing these insights into using LinkedIn Pulse.