In this episode, I share some strategies to consider for building and growing momentum with your blog and to maintain blogging sustainability.  There are three things all bloggers and content marketers need to consider, and they are:

• How to grow influence
• Build visibility online
• Offer a product that someone wants

This episode works on filling in the gaps on what content will help build visibility and influence and why it’s a good idea to build a product as part of your content strategy.

Mentioned in the show:  The Lean Startup by Eric Ries

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